Más Sabe El Diablo
Invisible, Holgura, Madrid Apr, 2025
EXPLORING INTERGENERATIONALITY
An experience in which the village itself becomes a stage, where generations are both audience and performers, and where time slows to accommodate a collective ritual. In collaboration with Invisible Lab we aimed to explore intergenerationality, not as a simple crossing of ages, but as a radical possibility to imagine care, reciprocity, and companionship across the spectrum of human life.
Instalación
We recreated a traditional "Fiesta de Pueblo", a village party with a collective ritual where social and symbolic bonds are renewed under a shared string of lights.
We recreated a traditional "Fiesta de Pueblo", a village party with a collective ritual where social and symbolic bonds are renewed under a shared string of lights.
The space became a temporal suspension where the plaza, the bull run, and our own food stall, La Fondería, merged into a living set, playful, performative, and full of sensory encounters.Every detail, from the tablecloths to the ceramics, whispered stories of tradition transformed into a modern collective celebration.
The nights were led to reflect on intergenerationality. Not as a crossing of ages, but as a radical possibility to create environments rooted in care, companionship, and reciprocity.
Menú
The dishes traced the rhythm of the village, transforming traditional flavors into gestures of connection and shared play.
The village-inspired environment gave way to a reimagined future, rooted in tradition, yet questioning dominant social models. Where every element, from the table and lights to the food and stories, invited guests to experience intergenerational connection in a tangible, sensory way.
Welcome
El Pregón
Rebujito
Starters
El Encierro
Los Cabezudos
Mains
Las Peñas
La Verbena
Dessert
Fuegos Artificiales
Dessert
La Procesión
Artist's Statement
Invisible Lab is a research and design studio that applies imagination as strategy in times of uncertainty. Through cultural research, foresight, and creative direction, they transform ambiguity into possibility, offering tools and narratives that help organizations envision and shape alternative futures. Their practice translates complexity into meaningful connections, fostering relevance, care, and resilience for what is to come.
Fondo
Creative Direction, Menu & Food Design, Production, Staff
Invisible Studio
Collaboration
Marta Moya
Menu Design
Blanca Guerrero
Photography
Casa Mari Cruz
Ceramics
Paz Vallejo
Backdrop Photography